.png)
.png)
Building an online presence for blue collar businesses.
Thoughtfully catered to Blue Collar Professionals:
Designed to sell, not just look pretty.
Instant booking alerts sent straight to your phone.
Automated replies so you can get the job before your competition
Made to look great on any device, load quickly, and get found on Google.
Lists your Google Reviews with a link to your Google Business Profile
TRUSTED BY LOCAL PROFESSIONALS
.png)
.png)
.png)
We had Meara do our website for our Airbnb cottages! It was such a pleasure working with her - kind, respectful and very mature. On top of all that, she nailed the vision of our dream so well that both my husband and I were extremely impressed. She is a master at what she does - attentive and understanding of her customers needs and wants!
Christine Nikander
Penny's Cove
ABOUT
Creativity and design have always been part of my life. Growing up with a mother who is a visual artist and a family who led successful businesses in landscape design, I developed a natural appreciation for thoughtful, beautiful design.
Today, I bring that same creative foundation to the websites I build. Since 2022, I’ve been supporting businesses and organizations to either capture the spirit of their existing brand, or bring a new one to life, always focusing on timeless design and a lasting impact.
Coming from a multigenerational family who own businesses in the trades industry, I understand how busy running a successful business, working hard on the job site and making time for your personal life can be. Now, I support this industry by building company's reputations through their online presence - saving them valuable time and selling more jobs.
.png)
01
a site refresh
Did you know it is recommended to update your website 2-3 times per year? Whether its refreshing an outdated website or updating its content, Insiteful transforms your site into a polished, professional platform that works harder for your business.
02
seo
Insiteful’s SEO service is designed to attract the right traffic and turn clicks into clients. From keyword research to site optimization and performance tracking, I’ll tailor a strategy that helps your business appear at the top of search rankings - and stay there.
The Insiteful Lineup
03
Website Design & Development
Great design is more than aesthetics, it’s strategy. I specialize in building custom websites that look elevated and function seamlessly, all while reflecting your brand’s unique personality. From initial concept to launch, I’ll bring your vision to life with thoughtful design, smart features, and an engaging user experience.
PORTFOLIO
projects that combine creativity, strategy and Results
[01]
2025
St. Lawrence Sport Fishing
[Website Build & Brand Design]
.png)
Designed and built the website for St. Lawrence Sport Fishing, a fishing guide service on the St. Lawrence River, with full creative freedom to develop their brand and online presence. The site captures the thrill of freshwater fishing through bold visuals, a clear service breakdown, and user-friendly navigation. It’s built to increase clientele, showcase their experience, and build a strong reputation for the newly launched company.
[02]
2025
Hemlock Tree Care
[Website Build]
.png)
Hemlock Tree Care's goal was to establish a strong online presence and increase leads. This was accomplished by clearly outlining their services, providing client testimonials, and integrating a user-friendly Free Quote form on the website to facilitate new business leads.
[03]
2025
Penny's Cove
[Website Build & Brand Design]
.png)
Penny's Cove are four short term rental properties located in Lancaster, ON. The clients approached me to create a website with booking software that synced with their Airbnb calendar. The website I created does just that, while capturing the warm, welcoming feel that the cottages boast.
[04]
2025
McMac Tent Rentals
[Website Refresh]
.png)
A complete website refresh was required by McMac Tents - all old content was discarded and a new website was built for an updated, modern platform that legitimizes their business. The website also accomplished the company's goal of increasing site traffic and client leads.
[05]
2022
Glengarry Mental Health Initiative
[Website Build & Brand Design]
.png)
Glengarry Mental Health Initiative sought a site that conveyed a sense of calm and clarity while also clearly communicating their mission. Insiteful accomplished these goals through both thoughtful design and well-structured content, while creating an inviting, user-friendly platform, that welcomes and supports every visitor.
