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projects that combine creativity, strategy and Results

[01]

[Website Build]

[02]

[Website Build & Brand Design] 

[03]

[Website Build]

[05]

[Website Build & Brand Design]

[06]

[Website Build & Brand Refresh]

[07]

[Website Build & Brand Design]

[08]

[Website Build]

[01]

2025

Dump N Dash

[Website Build]

Dump n Dash Logo

Dump N Dash needed a website that clearly communicated their services and made it easy for customers to get in touch. I built their site from the ground up with a clear structure, strong calls-to-action, and contractor-focused messaging. The result is a streamlined, professional website designed to build trust and generate consistent leads for their hauling business.

[02]

2025

St. Lawrence Sport Fishing

[Website Build & Brand Design]

St. Lawrence Sport Fishing logo

A full design and website build for St. Lawrence Sport Fishing, a fishing guide service on the St. Lawrence River, with full creative freedom to develop their brand and online presence. The site captures the thrill of freshwater fishing through bold visuals, a clear service breakdown, and user-friendly navigation. It’s built to increase clientele, showcase their experience, and build a strong reputation for the newly launched company. 

[03]

2025

Hemlock Tree Care

[Website Build]

Hemlock Tree Care logo

Since website launch, Hemlock Tree Care has experienced an increase in phone calls by 20%.

Hemlock Tree Care's goal was to establish a strong online presence and increase leads. This was accomplished by clearly outlining their services, providing client testimonials, and integrating a user-friendly Free Quote form on the website to facilitate new business leads. 

[04]

2024

MacDonell's LC

[Website Build]

MacDonell's Landscape and Construction logo

Since the website launch, MacDonell’s LC has doubled their revenue.

The company's website was developed as a tool to convert leads into sales. Before the site, MacDonell’s Landscape and Construction was giving free quotes with few calls back from leads. The new website was designed to support their sales process by building trust with their clients.

A portfolio of projects is showcased to prove their quality workmanship and showing leads that they’re hiring a capable, professional contractor. A booking form is placed as the first thing users see, removing barriers and making it easy for prospects to get in touch. The clean, professional layout builds the company’s credibility and positions the website as a 24/7 sales closer that helps turn traffic into real jobs.

[05]

2025

Penny's Cove

[Website Build & Brand Design]

Penny's Cove logo

Cottages at Penny's Cove are four short term rental properties located in Lancaster, ON. The clients approached me to create a website with booking software that synced with their Airbnb calendar. The website I created does just that, while capturing the warm, welcoming feel that the cottages boast. 

[06]

2025

McMac Tent Rentals

[Website Refresh]

Mcmac Tents' logo

A complete website refresh was required by McMac Tents - all old content was discarded and a new website was built for an updated, modern platform that builds credibility for their business.  The website also accomplished the company's goal of increasing site traffic and client leads.

[07]

2022

Glengarry Mental Health Initiative

[Website Build & Brand Design]

Glengarry Mental Health Initiative logo

Glengarry Mental Health Initiative sought a site that conveyed a sense of calm and clarity while also clearly communicating their mission. Insiteful accomplished these goals through both thoughtful design and well-structured content, while creating an inviting, user-friendly platform, that welcomes and supports every visitor.

[08]

2023

Queen's WISE

[Website Build]

Queens WiSE logo

The website for Queen's Women in Science and Engineering (WISE) was built from scratch, with the goal of informing students of events that the club was hosting. The site also served to inform users of what WISE is and how to get involved in the club. 

MY LATEST PROJECTS

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MacDonell's LC Mockup

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