
Professional work deserves professional branding.
I know how busy running a trades business is. I've watched my family work hard, long hours, spending all their time working on the job without any spare time to actually work on business. The work you do is important and worth taking pride in.
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So why should your business look any less professional than the work you deliver?
The Custom Branding Package has been designed for trades professionals to build a strong foundation, so it remains timeless throughout your company's journey. Leave with everything you need to create a recognizable brand that builds trust with your customers.
What's Included in the Custom Branding Package

The Custom Branding Package is designed specifically for trades businesses to build a strong reputation in your community. We'll create a timeless brand identity that grows with your business, builds trust with customers and gives you everything you need to show up consistently and professionally across your marketing.
Brand Strategy & Core - define who are you and how you want to present your company to your customers. This includes crafting a mission statement, vision statement and brand values.
Brand Messaging Framework - create strong messaging that you can use across all marketing materials (lawn signs, flyers, business cards), so you actually sell jobs.
Brand Visual Identity - make your brand stand out from your competition with a recognizable, timeless colour palette and fonts.
Logo Suite - includes primary and secondary logos, a brand mark and brand icon.
Social Media Templates
Business Card Design
Building a Brand That Means Business
1. Getting to Know Your Business
We'll hop on a call to chat about your business, your goals and your vision, so I can get a clear picture of what you're looking to achieve.
2. The Creative Process
I'll take everything we've discussed and turn it into a brand identity that is authentic to you and reflects the quality of your work. Every detail is thoughtfully designed to create a consistent, professional look.
3. The Big Reveal
See your new brand come to life! You'll have the opportunity to review, share your feedback and request refinements. We'll work through any final adjustments before I deliver your brand final assets, ready for you to start using across your business.
WHAT OUR CLIENTS SAY
"Working with Meara @ Insiteful Web Design was an excellent experience from start to finish. She was incredibly easy to communicate with, always responsive, and made the whole process smooth and stress-free. She understood our vision for our maple syrup website and brought it to life! We're very happy with the final results and would highly recommend her to anyone looking for a professional and talented designer."
Lionel Villeneuve, The Sap House
WHAT OUR CLIENTS SAY
"What stood out most was her ability to take a lot of ideas, feedback, content, and moving pieces and turn them into something cohesive, polished, and easy to navigate. She was incredibly collaborative throughout the process, receptive to feedback, and always willing to work through the details with us until they felt right."
Mackayla Petrie, DANGERS
WHAT OUR CLIENTS SAY
"Amazing Web design, very easy to work with and super friendly! Meara created our website from scratch and we’re super happy with the results! We 100% recommend Insiteful Web Design for any website development. Especially contractors!"
Blake Nichol, Dump N Dash
WHAT OUR CLIENTS SAY
"Meara did a great job for my company webpage it made huge difference for expanding my business! I get on average 4 leads per month from the website, and constant feedback saying how great the webpage is! Thanks Meara!"
Brennan Seguin, Hemlock Tree Care
WHAT CLIENTS SAY
"We had Meara do our website for our Airbnb cottages! It was such a pleasure working with her - kind, respectful and very mature. On top of all that, she nailed the vision of our dream so well that both my husband and I were extremely impressed. She is a master at what she does - attentive and understanding of her customers needs and wants!"
Christine Nikander, Penny's Cove
WHAT CLIENTS SAY
"Meara did an amazing job on my website. She was collaborative and helped me bring my vision to life. The landing page has generated lots of good leads for my business. Highly recommend!"
Liam MacDonell, MacDonell's Landscape and Construction
WHAT CLIENTS SAY
"We were so pleased with the results of our website from Insiteful Design. Professional and prompt, our site design has been a game-changer for our business as clients easily navigate the important details of our tent rental business! Meara made the web design easy and efficient!"
Craig McDonell, McMac Tents

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